Branded products could be a cost-effective way to promote your business, increase brand awareness, reflect company core values and even make a profit
Brand merchandise is a good way to increase loyalty. Employees are pleased to get useful little things, which are good for work, such as stationery, dishes, bags, and umbrellas
Why should companies have branded merchandise?
A good way to implement the seven-touch marketing principle
The seven-touch marketing principle suggests that it takes seven times for a potential customer to hear or see about your company before he purchases something. So branded merchandise is one way to reach your customer
Advertise your company without being aggressive or getting a blind spot
Most often we don’t even notice outdoor and internet advertisements. Branded merchandise doesn’t contain an explicit advertising call, but at the same time it’s distinguished by the originality and encourages interaction between customers and company
Increase company recognition
According to a study by Sageworld, 57% of people memorize the brand’s name placed on a mug. Things that appear frequently are more likely to be memorized
Engage loyalty and reach more potential customers
People habitually use branded merchandise if it is functional and usable. Customers are likely to find a use for portable chargers or food storage containers
It costs about 100 rubles to produce a branded mug. If you want the mug to be a popular promotional item, you should make sure it’s cool. In this way people will carry it all the time and tell all people around how good it is
Most often we don’t even notice outdoor and internet advertisements. Branded merchandise doesn’t contain an explicit advertising call, but at the same time it’s distinguished by the originality and encourages interaction between customers and company